"A what file?"

Artwork Explained

Some things to remember when thinking of artwork for your next promotional order

All logos and artwork are preferred in an outlined EPS, or for photos and images, a high resolution JPEG at no less than 300 DPI at the correct size.

EPS file:

EPS is short for Encapsulated PostScript. An EPS file is a vector file which means that the image has infinite resolution ie. it will never go ‘pixelly’ when the size of the graphic is changed. It also will not have a white background. This file format allows our graphic designers to scale and change the colour of your artwork to a suitable design for your order specifications. These files are completely editable. EPS files are generally created in a program called Adobe Illustrator and can also have the file extensions of .ai (Adobe Illustrator) and .pdf (Portable Document Format). If you are unsure, send them to us and we can check them for you!

But I do not have an EPS file?

Ask your graphic designer for the original file and they should provide it for you. If not, don’t worry! Our graphic designers can redraw your logo at a cost of $85 per hour, depending on the complexity


Some people believe that a JPEG file can be converted to an EPS by simply doing a ‘Save As’. Unfortunately this does not work and the file will not have the same properties as a true EPS file.

Get Smart EPS Logo

EPS file of logo

Get Smart JPEG Logo

JPEG file of logo

JPEG Magnified example
EPS Magnified example
Outlined font example


When supplying an EPS file, it is essential that all of the text and ‘fonts’ are outlined. Your graphic designer will know what this means. This is important because fonts are not embedded into files due to copyright reasons. Also, not all computers have the same fonts installed. If the fonts are not outlined, another computer may change the font to a different default font.

JPEG file:

JPEG files are pixel based files and are generally a low quality file compared to the EPS. They are ideal for photos, which is primarily their main function. If you wish to include a photo in your order, it must be at maximum print resolution, which is 300 DPI (dots per inch) at the desired measurements. JPEG files cannot be enlarged as they lose their quality and become blurry and ‘pixelly’. JPEG files are not as easily edited as the EPS file and colours cannot be changed accurately.


Some people believe that the resolution of an image can be increased in Photoshop (for example 72 DPI to 300 DPI). This is not true. Image resolution can only be decreased and never increased.

What if the file is too large to send?

Let us know and we can organise an easy way to upload large files to our free FTP site. There are also many free websites that allow the transfer of large files via email.

Files we do not accept

There are a few different reasons why we do not accept some file formats. They are predominantly due to the quality of the file as well as the nature of the files in the design programs we use. We do not accept GIF, PNG, BMP, Postscript files and CRD (Corel Draw files). JPEGS sourced from the internet are also undesirable as they are generally low quality due to web image standards. If you are unsure if your file is acceptable, feel free to ask our friendly team.

Pantone Colour Palette

Pantone Colours (PMS colours):

Most corporate logos are designed with Pantone colours, which are a universal standard colour guide for print production. Some companies have their ‘own’ colours (for example, Cadbury ‘Purple’ which allows the same colour to be reporoduced with different printers). By sending us your corporate logo in Pantone colours, your logo will be reproduced with consistency. If you do not have a selection of Pantone colours for your logo, we can match your logo to Pantone swatches. Your order may state that printing can be in one colour or more. This means the amount of Pantone colours that will be used, and each colour is charged at a cost.


Some people believe that when a logo has been changed to greyscale, that this means it can be printed in one colour. In some cases this is true. However for the majority of the products we decorate, there cannot be any shading or slight variations of the same colour – all colours must be flat.

CMYK and Full Colour:

Printers use a colour system based on four standard colours, (a little like primary colours) CMYK, Cyan (Blue), Magenta (Red/Pink), Yellow and Black (symbolised as K). This is considered as a full colour print. You may have heard of the RGB colour system which is for screen and web only. We can easily change your photos from RGB to CMYK to make it suitable for printing.

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