The product created a huge buzz at the event. Recipients were delighted and, due to the popularity of the cufflinks, many were trying to get multiple sets.
Reed Exhibitions Coordination Manager, Veronica Ling.
Get Smart won GOLD in the Tradeshow and Conference Program category at the top awards ceremony for their industry – the Australasian Promotional Products Association (APPA) Awards.
The APPA Awards celebrate the most creative part of the industry, bringing together recognition of industry professionals for their outstanding use of promotional products in business and marketing programs.
Our entry was the creation of a distinctive promotional product for our client Reed Exhibitions. Our client’s brief was for an industry specific, completely customised gift for the Asia Pacific International Mining Exhibition (AIMEX). The gift needed to entice previously unattainable VIP Guests to attend the exhibition and encourage Exhibitors at the show to visit the Reed Mining Events stand.
The result was a completely bespoke design – a metal cufflink set in the shape of an excavator bucket – beautifully packaged in a wooden box. Meeting the urgent delivery and budget, this distinctive gift surpassed the client’s objective on all levels.
An impressive 100% redemption rate was clear evidence of the popularity of the product. A further testament to the success of this campaign was a 20% increase in VIP guest attendance to the event.
As a regional business that competes nationally, we have concentrated on designing an inclusive workplace culture that helps employees thrive and be the very best they can be. Our team truly love helping customers promote their brands and this award recognises the hard work our team puts in every day.
MICHELLE FORD, General Manager.
From a record-breaking number of entries, in an incredibly competitive field this year, Get Smart won Gold in the Excellence in Small Business Award. This award recognises a company with less than 20 employees, that has attained significant growth and is able to demonstrate the specific strategies and processes implemented to achieve sustainable growth.
We at Get Smart specialise in the creation and development of innovative, customised products, branding and merchandise e-commerce solutions for our clients. Our focus on providing superior services and solutions to our customers prompted us to use our CRM and business intelligence systems to analyse business data efficiently and highlight growth areas. Winning three major industry awards previously has also cemented us as a business of excellence.