The promotional gift we innovated pushed the boundaries of creativity in product design and ‘wowed’ our client the Royal Australian College of General Practitioners (RACGP), a prestigious organisation which develops standards to ensure the provision of high quality world class health services to all Australians. In October 2018, RACGP submitted a bid to host the 2022 World Organisation of Family Doctors (Wonca) Conference. Their goal to be the successful winning bid and bring the international conference to Australia. To help support their bid RACGP wanted a gift which would allow them to stand our from the other conference host contenders, something that would be memorable. This gift would be presented to Wonca delegates at their upcoming conference in South Korea.
Innovating and designing a truly Australian inspired gift, an exquisite executive gift in the shape of an Australian Sea Turtle embedded with Black Australian Opals from Lightning Ridge presented in elegant packaging. We were able to take a client’s brief from concept to final product including sketching, designing, sourcing and all the logistics required to deliver their goods to South Korea. The final product highlighted Australian culture and promoted its natural wonders and beauty befitting RACGP’s expectations. RACGP won the right to host the 2022 Sydney Conference. “This project was successful and genuinely confirms Get Smart’s ability to go above and beyond” stated RACGP’s Head of Events and Experience, winning them the GOLD APPA 2019 Product Innovation and Design Award and the top award of the evening, the Platinum Award for Overall Excellence.
Our client Donaldson Australasia, wanted to roll out a new initiative to increase brand awareness through their retail distributors nationally. Their aim to encourage consumers and large commercial clients to select Donaldson products over competitor products. Their objective was to create a customised set of POS merchandise kits which would be tiered in their product selection and value to reward different levels of distributors. The product range would span more than 35 different custom items which were to be kitted into four packages and they needed a supplier to also manage logistics, importing, warehousing and distribution.
The project we knew would be a challenging one taking into consideration the importance of achieving consistent branding across such a vast array of different products with different substrate materials. Get Smart Promo partnered with a supplier that had specialised knowledge of ethical sourcing with a full end to end solution and we were able to deliver all products with 100% brand consistency for our client.
Get Smart Promo successfully delivered on time and under budget, providing high level custom designed and sourced products to create brand awareness. Part of our brief was that the kits would be delivered as an out of the box solution with every component considered including installation instructions and hardware/mounting brackets so the recipients could easily install the products into their outlets. “The level of collaboration, creativity, attention to detail and commitment from Get Smart Promotional Products was outstanding” said Donaldson Australasia’s Marketing Communications Specialists. “They kept us informed every step of the way with regular meetings and weekly conference calls to ensure everything was kept on track. Every component of the merchandise kits including the packaging and the product’s fit for purpose exceeded our expectations”.
The product created a huge buzz at the event. Recipients were delighted and, due to the popularity of the cufflinks, many were trying to get multiple sets.
Reed Exhibitions Coordination Manager, Veronica Ling.
Get Smart won GOLD in the Tradeshow and Conference Program category at the top awards ceremony for their industry – the Australasian Promotional Products Association (APPA) Awards.
The APPA Awards celebrate the most creative part of the industry, bringing together recognition of industry professionals for their outstanding use of promotional products in business and marketing programs.
Our entry was the creation of a distinctive promotional product for our client Reed Exhibitions. Our client’s brief was for an industry specific, completely customised gift for the Asia Pacific International Mining Exhibition (AIMEX). The gift needed to entice previously unattainable VIP Guests to attend the exhibition and encourage Exhibitors at the show to visit the Reed Mining Events stand.
The result was a completely bespoke design – a metal cufflink set in the shape of an excavator bucket – beautifully packaged in a wooden box. Meeting the urgent delivery and budget, this distinctive gift surpassed the client’s objective on all levels.
An impressive 100% redemption rate was clear evidence of the popularity of the product. A further testament to the success of this campaign was a 20% increase in VIP guest attendance to the event.
As a regional business that competes nationally, we have concentrated on designing an inclusive workplace culture that helps employees thrive and be the very best they can be. Our team truly love helping customers promote their brands and this award recognises the hard work our team puts in every day.
MICHELLE FORD, General Manager.
From a record-breaking number of entries, in an incredibly competitive field this year, Get Smart won Gold in the Excellence in Small Business Award. This award recognises a company with less than 20 employees, that has attained significant growth and is able to demonstrate the specific strategies and processes implemented to achieve sustainable growth.
We at Get Smart specialise in the creation and development of innovative, customised products, branding and merchandise e-commerce solutions for our clients. Our focus on providing superior services and solutions to our customers prompted us to use our CRM and business intelligence systems to analyse business data efficiently and highlight growth areas. Winning three major industry awards previously has also cemented us as a business of excellence.