The APPA Awards for Promotional Products Marketing Excellence
Limited Budget GOLD Award Winner – 2020
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Client Company name
Monash University
Our Submission
We sourced a quality, reusable product design, beautifully packaged in an eco-friendly cotton canvas pouch. Designed branding aligned with Monash’s brand guidelines and added matching elastic closure to the pouch. This eliminated a press stud closure which would have made the product too bulky for mailing. The cotton canvas pockets were customised to fit each piece of cutlery, keeping them protected from contamination. Combined with an eco-friendly DL envelope incorporating the ‘Change Day Expo’ message.
The Result
The campaign 100% met the brief complementing the client’s marketing activities promoting the Change Day Expo The direct mail piece was successfully received by 26,000+ students who selected Monash as a VTAC preference. The Monash social channels were overwhelmed with positive responses from those who received the cutlery set and news spread to other prospective students who tweeted messages. The campaign was also featured in a Sun Herald article.
The Change Day Expo event received nearly 2000 attendees and the Monash website saw an overall increase of 618% in visitors compared to 2018. Monash University’s marketing team conveyed the direct mail piece made a significant contribution to this increase in website traffic.
