APPA Gold Award for Not for Profit Promotional Products - Jean Hailes - 2023
APPA Gold Award Winner – Not For Profit – 2023
Client’s Objective
Jean Hailes Women’s Health Week (WHW) is a week dedicated to all women to make good health a priority. It is a nation-wide campaign of events and online activities all centred on improving women’s health and helping them make healthier choices.
“We believe in physical and emotional health and wellbeing in all its dimensions for all women in Australia throughout their lives.”
Challenge
Improving women’s health, making healthier choices, raising awareness and educating women, sharing ideas and information, fundraising.
- Increase focus on encouraging women to check in on their mental and physical health
- Expand reach into diverse groups of women, including gender diverse, migrant and refugee communities.
- Increase website visitors (particularly in regional, rural and remote locations), website traffic, media exposure, extensive social media traffic
- Increase campaign and online subscribers
- Increase events – particularly in regional, rural, remote and indigenous communities
Results
We designed a beautiful eye-catching bag incorporating the campaign message. The bag is made from RPET, is a perfect size for participants to re-use for shopping and the price was below budget.
- 3 million + people reached
- 44% people more aware of their local health services
- 53% people more likely to eat better
- 63% people more likely to increase their physical activity
- 33% people more likely to see a doctor
- 1.6 million website visitors to the Jean Hailes and Women’s Health Week websites (+ 296%)
- 139,000 total readership of Jean Hailes Feature Articles and 25,000 downloads
- 4.9 million people reached via social media (+ 136%)
- 5.6 million total media value
- 35% events with priority populations
- 56% of event hosts were new
