The APPA Awards for Promotional Products
Marketing Excellence
Tradeshow and Conference Program
GOLD Award Winner – 2014
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Client Company name
Reed Mining Events
Our Submission
Our entry was the creation of a distinctive promotional product for our client Reed Exhibitions. Our client’s brief was for an industry-specific, completely customised gift for the Asia Pacific International Mining Exhibition (AIMEX). The gift was needed to entice previously unattainable VIP Guests to attend the exhibition and encourage Exhibitors at the show to visit the Reed Mining Events stand.
The Result
The result was a completely bespoke design – a metal cufflink set in the shape of an excavator bucket – beautifully packaged in a wooden box. Meeting the urgent delivery and budget, this distinctive gift surpassed the client’s objective on all levels.
Exhibitors received a voucher once checked in at the exhibition. This voucher entitled them to collect a set of cuff-links from the Reed Mining Events stand at any time during the exhibition.
VIP Guests were sent the excavator bucket cuff-links inside a custom-made wood grain box six weeks prior to the event, with an invitation to attend the exhibition.
An impressive 100% redemption rate was clear evidence of the popularity of the product. A further testament to the success of this campaign was a 20% increase in VIP guest attendance at the event.
“What an original promotional gift! I wear these all the time and get many comments about them. People always ask me who gave them to me and where they can get a pair.”
“Recipients were delighted and, due to their popularity, many were trying to get multiple sets.”
