Top Tips for Choosing the Most Effective Promotional Products.
Promotional products often referred to as “branded merch” can be a game-changer for building your business provided you understand your target audience and choose the right products.
Luckily you’ve come to the right place as there are thousands of products to consider and our experienced team will guide you through the treasure trove of ideas.
So, let’s start with the basic considerations first:
Decide what you want the promo products to achieve.
Do you want to increase brand awareness, entice leads, increase sales, build customer loyalty or elevate the perception of your brand? Defining your goals and desired outcomes for your promo campaign will go a long way in deciding the effectiveness of your promo.
Are you looking to increase brand awareness? If so, the most effective items are those that will be used frequently by your clients and are highly visible to others.
Are you looking to entice new leads?
In this case, the most effective items are those that potential customers will find useful. Something they’ll keep and will utilise regularly.
Are you targeting to increase sales and awareness of your products/services?
In this case, the most effective items are ones that highlight your product or service, taking your business to top of mind before your competitors. For example, if you sell software, a USB drive pre-loaded with a trial version of your software would be an ideal promotional product. More ideas are below if you are in the travel industry, hospitality, construction or even logistics.
Consider what will appeal to your target market.
When choosing the most effective promotional products for your business, it’s crucial that you consider your target audience, at the end of the day, they’re the ones who will be using them so leaving a lasting impression of your brand is paramount!
Do some research and find out what items your clients will find useful. Don’t just think about their workday as often they will use products on the weekend or at home, like a double-walled drink bottle or stubby cooler that will keep them chilled and refreshed all weekend.
Choose promo items that are unique and memorable.
Another important factor to consider when choosing effective promo products is how unique and memorable they are. After all, you want your business to stand out from the competition and you want your clients to talk about them!
Whilst it’s always optimum if the products you choose are useful, it’s also important they are eye-catching and memorable. If you plan ahead, we’ll even design a customised product for you which will give your brand an even bigger buzz!
By thinking outside the box and engaging our super talented design team, you can make sure your promo product leaves a long-lasting impression and elevates the client’s perception of your brand.
Last but not least, when choosing promo products for your brand…
Select merchandise that compliments your Corporate branding and image.
After all, you want potential customers to see your promo product and immediately think of your business. A well-executed plan for engaging clients, generating new leads, building brand loyalty or even empowering your employees can take your business to another level. So the promo products you choose can instantly change the perception of your brand.
Think about the lifetime of your merchandise, if you want to portray an up-market and elite brand perception then a cheap and cheerful plastic pen isn’t going to cut it!
If you have a fun and funky brand, maybe choosing items like some cool custom socks or street-wear style caps might fit the bill.
Or if you’re targeting eco-conscious consumers, choose promotional products that instantly portray eco-materials and sustainability.
No matter what promo products you choose, make sure they accurately reflect your brand identity, values, and beliefs.
PRO TIP: Keep it simple – don’t try to do too much with your promo products. Going over the top adding too many clashing decorations or mismatched products.
By following these tips and engaging with our talented team who will help guide you through the myriad of options, you can be sure to choose the most effective promotional products for your business ensuring maximum exposure, lasting impressions and ROI for your marketing budget.
If you’re still looking for inspiration, check out our library of promo resources or have a scroll through our thousands of products here.
So, what are you waiting for? We’re an Aussie-owned, multi-award-winning team that thrives on bringing you the absolute best in promo, get in touch and we’d love to help you bring your visions to life. Call us now on 1300 88 99 86.
