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The APPA Awards for Promotional Products Marketing Excellence

Promotional Product Innovation and Design
GOLD Award Winner – 2019

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Client Company name

RACGP (Royal Australian College of General Practitioners)

Our Submission

The promotional gift we innovated pushed the boundaries of creativity in product design and ‘wowed’ our client the Royal Australian College of General Practitioners (RACGP), a prestigious organisation that develops standards to ensure the provision of high-quality world-class health services to all Australians. In October 2018, RACGP submitted a bid to host the 2022 World Organisation of Family Doctors (WONCA) Conference. Their goal is to be the successful winning bid and bring the international conference to Australia. To help support their bid RACGP wanted a gift that would allow them to stand out from the other conference host contenders, something that would be memorable. This gift would be presented to WONCA delegates at their upcoming conference in South Korea.


The Result

Innovating and designing a truly Australian-inspired gift, an exquisite executive gift in the shape of an Australian Sea Turtle embedded with Black Australian Opals from Lightning Ridge presented in elegant packaging. We were able to take a client’s brief from concept to final product including sketching, designing, sourcing, and all the logistics required to deliver their goods to South Korea. The final product highlighted Australian culture and promoted its natural wonders and beauty befitting RACGP’s expectations. RACGP won the right to host the 2022 Sydney Conference. “This project was successful and genuinely confirms Get Smart’s ability to go above and beyond” stated RACGP’s Head of Events and Experience, winning them the GOLD APPA 2019 Product Innovation and Design Award and the top award of the evening, the Platinum Award for Overall Excellence.

 

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