Case Study – Jean Hailes

APPA Gold Award Winner – Not for Profit Promotional Products – 2020

Client’s Objective

The client’s brief was to work with a merchandise partner that could develop creative elements of their ‘WHW’ campaign and help them to become more environmentally sustainable allowing them to continue to grow and fulfill their contract with the Federal Government.

Challenge

To create a more environmentally sustainable campaign and eliminate all single-use plastic and introduce recycled materials into their key marketing asset, the WHW tote bag. They also wanted to introduce various other promotional merchandise that followed this mantra and would continue to be reused, inspire and inform women and build brand awareness.

Results

All elements of the client’s brief were met, developing a range of campaign products that were both eco-friendly, re-usable, and within very tight budget constraints. The goal of WHW 2019 was to exceed 20% growth on the previous year’s participants in order to take proactive steps to secure future events, as well as government and sponsor funding. WHW 2019 broke the record with 34% growth achieved.